World Tourism Day –September 27: History, Celebrate & Quotes

World Tourism Day, celebrated on September 27 each year, is a global observance dedicated to recognizing the importance of tourism in promoting cultural exchange, economic growth, and international cooperation. 

The History of World Tourism Day

World Tourism Day was established by the United Nations World Tourism Organization (UNWTO) in 1980. The date, September 27, was chosen to commemorate the adoption of the UNWTO’s statutes in 1970, a milestone in global tourism. This day serves as a reminder of the sector’s potential to contribute to sustainable development and cultural understanding.

World Tourism Day Theme 2023

The theme for World Tourism Day 2023 is “Tourism and Green Investment“.

This theme highlights the importance of investing in sustainable tourism practices in order to protect the environment and local communities. It also recognizes the role that tourism can play in driving economic growth and creating jobs.

The Benefits of Tourism

Tourism is not merely about visiting exotic places; it holds multifaceted benefits:

Economic Growth

Tourism is a major economic driver, providing jobs and boosting local economies. It promotes entrepreneurship and investment in various sectors, from hospitality to transportation.

Cultural Exchange

Tourism fosters cultural exchange, allowing people from different backgrounds to connect and learn from one another. It celebrates diversity and promotes global harmony.

Environmental Conservation

Responsible tourism encourages the preservation of natural habitats and the protection of endangered species. Sustainable practices are vital for the long-term health of our planet.

How to Celebrate World Tourism Day

Explore Local Attractions

Take the opportunity to explore your local area. Visit museums, parks, or historical sites you may have overlooked.

Support Sustainable Tourism

Choose eco-friendly travel options, reduce waste, and support businesses that prioritize sustainability.

Share Your Travel Stories

Share your travel experiences on social media, inspiring others to explore and appreciate the world.

World Tourism Day Events Around the World

Around the globe, various events and activities mark World Tourism Day. From cultural exhibitions and seminars to eco-tours and art festivals, there are countless ways to participate. Check with local tourism boards for information on events in your area.

World Tourism Day Quotes, Wishes, and Messages

Need some inspiration for your World Tourism Day celebration? Here are ten heartwarming quotes, wishes, and messages to share with fellow travelers:

“Adventure is worthwhile in itself.” – Amelia Earhart

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

“Life is short, and the world is wide. I better get started.” – John Maark

“To travel is to discover that everyone is wrong about other countries.” – Aldous Huxley

“The journey of a thousand miles begins with a single step.” – Lao Tzu

“Travel makes one modest, you see what a tiny place you occupy in the world.” – Gustave Flaubert

“Adventure may hurt you, but monotony will kill you.” – Unknown

“Travel far enough; you meet yourself.” – David Mitchell

“Jobs fill your pocket, but adventures fill your soul.” – Jamie Lyn Beatty

“Travel is the only thing you can buy that makes you richer.” – Unknown

World Tourism Day Dates

2023September 27Wednesday
2024September 27Friday
2025September 27Saturday
2026September 27Sunday
2027September 27Monday


What is World Tourism Day?

World Tourism Day is a global observance established by the United Nations World Tourism Organization (UNWTO) to celebrate and promote the importance of tourism in cultural exchange, economic growth, and international cooperation.

When is World Tourism Day celebrated?

World Tourism Day is celebrated on September 27th each year.

Why is World Tourism Day important?

World Tourism Day is important because it highlights the positive impacts of tourism on economies, cultures, and the environment. It encourages responsible travel and fosters understanding among people from different backgrounds.


World Tourism Day is a day of celebration, reflection, and exploration. It reminds us of the incredible opportunities travel provides for personal growth, cultural exchange, and economic development. As we mark this special day, let’s commit to exploring the world responsibly and preserving its wonders for future generations.

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